Welcome to the Vector Insights Blog!

Let us introduce ourselves.

Hi, all! Welcome to the Vector Insights blog. We figured now is the ideal time to introduce ourselves and give you a better sense of what this space is all about. 

If you’re a founder, and/or you’re running and growing a startup or small business, you know this familiar tension: you have important (and big!) goals, innovative ideas, and - if you’re anything like us - you also have many, many, many questions. 

However, finding the time to really dig into your ideas and get those questions answered is a challenge. You’ve got limited resources and limited time. Plus, your customers are always evolving, your market is shifting, and you’re expected to make definitive decisions to help the business grow, but oftentimes you don’t have a full picture of what’s going on. 

These days in particular, missteps and pivots cost small businesses precious time and budget. While agencies can be great resources, we’ve found that many of them tend to be out-of-date, overbuilt, and inefficient, and they don’t customize their strategic recommendations enough to truly meet the needs of their clients.

That’s exactly why we started Vector. We wanted to help other small businesses transform uncertainty into clear strategy, and we do that by uncovering deep customer insights, mapping smarter journeys, and building research-based marketing strategies that actually work. Our team is intentionally small, hyper-efficient, innovative, and flexible, and it's designed to plug seamlessly into your organization. 

This blog is an extension of our philosophy, and its a community and resource library for anyone curious about building insight-led marketing programs. It’s a place where we’ll:

• Share practical advice on using research to guide product, marketing, and brand decision-making.

• Unpack tools and techniques we’ve seen and used that can help you listen more closely to your market.

• Break down the technique and use-cases for our Narrative OS™ framework – a six-stage marketing operating system that helps growing companies transition their marketing programs from instinct-driven to insight-led.

• Explore common challenges that startups face (like figuring out who your real customer is, how to prioritize marketing channels, and how to design messaging strategies that help you stick out in your customers’ minds).

• Tell stories from the field (believe us, we have a lot of them!) and explore what we’re learning alongside our client partners.

So, let us extend a very warm welcome to you, new blog reader! We’re so glad that you’re here and we can’t wait to spend time with you. If you’re anything like us, you’re obsessed with figuring out what’s working about your marketing, and what’s next. And, our main job is to help you build more clarity from the start. 

Let's stay in touch.

Now that you’ve found our blog, did you know that we also put out some awesome emails? Join our newsletter community, Vector Signals, for exclusive insights we don’t share on the blog (early trendspotting, original research, behind-the-scenes strategy breakdowns, and thought starters) to keep you ahead of the curve. It’s built for founders and marketers like you, who want to think a little deeper and act faster. We’ll never spam you, and we’ll always bring the good stuff. 

Or, if you're ready to start a conversation or you're curious about what we offer, reach out to us to schedule a 30-minute clarity call (on us).

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