Our Story
Built for the business of clarity.
Vector was born out of a simple frustration: too many businesses are flying blind. They’ve got bold ideas, ambitious teams, and big goals, but they’re making decisions without the one thing that matters most: real customer understanding.
We've spent years leading research efforts and marketing strategies inside agencies, startups, and publishing houses. Along the way, we've seen the same pattern repeat: teams were chasing performance before they had perspective. Vector exists to break that cycle.
We bring together deep research, sharp strategy, and real-world execution support to help small and scaling businesses grow with intention. Not more noise. Not more guesswork. Just clarity, narrative, and momentum, built from the inside out.
Meet Our Founder
Hi, I’m Loren-Marie.
I'll be honest. My journey into marketing certainly hasn't been linear, but it's always been grounded in storytelling. I started in publishing, acquiring books and building stories that moved people. I learned early on that the right narrative, at the right moment, can change everything.
I also understood how vital it is that that narrative is grounded in your audience's real thoughts, feelings, concerns, and behaviors. Over time, and as I moved into the marketing world, I saw how often that piece was missing. Businesses were building before listening and launching before understanding. That's why I carved out a space at the intersection of research, marketing, and narrative by helping teams translate customer insight into clarity and action. That work eventually became Vector.
I started this company to help growing businesses slow down just enough to ask better questions, hear what their customers are really saying, and make decisions that stick. I created our Narrative OS™ framework to guide that process, and I get personally involved with every engagement.
So, if you're craving a clearer path forward, let’s talk. I built Vector for you.