The Narrative OS™ Framework
Your system for insight-led marketing
Narrative OS™ is Vector’s proprietary framework for helping small and scaling businesses align customer insight with strategic execution. It’s not just a process—it’s a complete operating system for understanding your market, sharpening your messaging, and activating the story that moves your business forward.
Ready to build your narrative?
Our Process
Strategic Immersion + Discovery
We begin by syncing with your leadership team and immersing ourselves in your world. Through stakeholder interviews, goal alignment, and a deep scan of your industry and competitive landscape, we uncover what's working, what's not, and what questions need answering. This step ensures everything we build is grounded in your business realities and your objectives for the future.
Research + Insights
Next, we gather the raw signals, including what your customers think, feel, and actually do. We blend qualitative and quantitative methods (like interviews, surveys, and focus groups) to surface actionable insights. Then, we define key segments, craft customer personas, and identify the real decision drivers behind your audience’s behavior. No generic templates. Just research with purpose.
Journey Audit
Using performance data and marketing artifacts, we map your current-state customer experience to spot friction, confusion, and missed opportunities. This stage gives us a clear picture of how prospects and customers actually move through your ecosystem so we can design and/or redesign with intention, not guesswork.
Ideal Journey Design
Here’s where insight turns into strategic design. We architect the ideal customer journey around moments that matter: those points where perception shifts and decisions are made. This includes narrative framing, messaging strategy, and experience recommendations across key touch points, giving your team a playbook for meaningful engagement.
Activation + Enablement
We don’t just hand off a strategy. We embed ourselves in your world and help you bring it to life. Whether you need a fractional CMO, content strategy support, channel prioritization, or team coaching, we stay close to help you execute and ensure your internal capabilities align with the vision. It's collaborative, flexible, and always grounded in what will move the needle.
Ongoing Insight Loops
Markets evolve and messages drift. That’s why we help you install feedback loops that keep your strategy sharp, through recurring customer research, message testing, or light-touch advisory sessions. You’ll never lose sight of what’s resonating, what’s not, and what’s next.