Insights with a plot. Strategy with a point.
Helping small teams make big moves through insight-led marketing.
Vector is a full-service customer insights and marketing strategy consultancy that helps early-stage startups, scaling companies, and small businesses grow with a purpose. We specialize in turning deep, foundational customer understanding into strategic momentum.
Our Narrative OS™ framework helps organizations move beyond guesswork and channel-chasing, and instead builds insight-driven marketing systems that align with what your real customers want, need, do, and experience.
Whether you're launching, scaling, pivoting, or investing, Vector combines customer-centric research with operational strategy and fractional marketing leadership to help you make smarter decisions and bring clarity to the unavoidable chaos of business growth.
Let's map your next move together.
We might be a great fit for you if you are:
Resourceful
You’ve outgrown DIY marketing but aren’t ready for a full-time CMO.
Curious
You want to understand your customer before you build, launch, or scale.
Insight-hungry
You’re making big decisions and need better insight, not just more data.
Growth-minded
You’re a small business that needs not just strategy, but help putting it into action.
Collaborative
You want a partner who can research, translate, and lead; not just advise.
Energized by experimentation
You're willing to try, measure, and adjust to find what truly resonates.
Our
Solutions
Research
At Vector, we don’t do off-the-shelf surveys or generic personas. Every research engagement is built from the ground up to answer the questions that actually move your business forward, whether that’s understanding why customers churn, how prospects make decisions, or what messaging resonates most with your target customers. Think of it as investigative work meets strategic foresight, designed to reveal the hidden patterns behind your growth potential.
Strategy
Research is only as valuable as what you do with it. We turn customer insights into sharp positioning, clear audience segmentation, messaging that resonates, and activation that works. Whether you're refining your value proposition, innovating your product, entering a new market, or rethinking your brand narrative, we help you build a strategy rooted in real-world customer behavior, not assumptions. This is where your story gets shaped, aligned, and primed for traction.
Activation
Strategy without execution is just a well-organized plan. We help you bring your story to market in ways that match your goals, resources, and growth stage. Whether that means building a go-to-market roadmap, engaging a fractional CMO to guide the big picture, or collaborating with your team to bring messaging and creative to life, we stay close. It’s not about doing more; it’s about doing what matters with intention and clarity.