Vector Strategy offers a wide variety of market research services that can provide your company with the intelligence needed to make effective marketing decisions and strategic planning. Call or email us today to find out how we can help your business succeed.
Subject Matter Expert
Vector Strategy can provide subject matter expert advisement and testimony on the US military ground vehicle market, the military vehicle armor market, and the US military body armor industry. Topics and presentations can be tailored to a client's specific needs. Vector Strategy's subject matter experts have advised clients regarding acquisition strategies, business development, capital investments plans, and we have provided general market assessments.
Market Share Analysis
Market share information can give you insight into your company's performance within the industry, as well as your competitor's performance. Vector Strategy secures information directly from your customers to determine market share, giving you a clearer viewpoint of the industry and your position in the market.
Market Size Analysis
Knowing how large a particular market is can assist you in determining which markets to target and which markets are saturated. Whether your company is launching a new product, repositioning a current product, or wishes to determine how large a particular market is, Vector Strategy can find the answer for you. We analyze publicly available data, conduct primary market research, and develop empirical models based on industry factors to determine market size.
We conduct technology assessments to determine if your new product or technology truly offers an advantage over current solutions. We determine specific applications best addressed by your product and analyze other solutions used today and those currently under development. After determining market segments best addressed by your product, we estimate market potential in volume and dollars and analyze the market's supply chain.
Business Plan Development
The basis of any successful organization is a quality business plan. From the development of a mission statement to the creation of a marketing plan, Vector Strategy has the capabilities and the knowledge to point your company in a successful direction.
Vector Strategy will identify target acquisitions for clients. We will evaluate the target company and help you determine an acquisition price. We also assist clients in the due diligence process.
Product Development Strategies
Product development strategies are key to any company's success. Vector Strategy's expertise in strategic product development will help you determine a market's needs, determine appropriate product features, gather end user's perceptions of proposed product features, and develop sales and marketing tactics for product launch.
Your stakeholders include customers, distributors, procurement agencies, and suppliers. Surveys provide you with an in-depth look at what stakeholders are thinking, as well as what their purchasing motivations are. Through a process we have perfected, Vector Strategy knows how to reach the correct target audience, assure an adequate response rate, and conduct data analysis that will provide you with the quality information you need. Whether you wish to conduct a telephone, in-person, or web-based survey, we can do the job.
Vector Strategy provides full focus group management, in other words, "the complete package". We will conduct recruitment, work with you to develop an effective agenda, facilitate the focus group, handle all administrative arrangements, and provide you with effective, action-oriented analysis.