Vector Strategy employs a variety of methods to define research goals, collect data and information, and then transform that information into intelligence.
This intelligence is used by business executives in the armor industry to make informed decisions and build better strategic plans.
Defining Research Goals
The most important aspect of any custom research project is the very first step: defining the research goals. This is based on a thorough understanding of our client's intelligence needs and the development of a detailed research plan that includes resource estimates.
After we and our client have agreed on the research goal and plan, we develop interview scripts and surveys for primary research and determine secondary research sources that would be appropriate for the project.
Primary and Secondary Research
We engage in both primary and secondary research to gather market data. Our primary research activities include conducting interviews, surveys, and focus groups with armor industry participants. Interviews are conducted via telephone or in-person; surveys may be conducted via telephone, mail, or Internet.
We also review a multitude of secondary research sources on a daily basis to stay abreast of published information relative to the armor industry. These secondary research sources include:
- Company press releases
- Congressional releases
- Government contract awards
- Military and government press releases
- Industry trade and news publications
- Industry associations and conferences
- U.S. Trade and Patent Office activity
- Publications from the Congressional Budget Office (CBO)
- Publications from the Office of Management and Budget (OMB)
Transforming Data Into Intelligence
To transform data and information that we gather into market intelligence and communicate that intelligence to business executives in the armor industry, we engage in the following activities:
- Trend analysis (qualitative and quantitative)
- Statistical analysis
- SWOT analysis
- Financial analysis
- Development of market models to determine size, structure, and segmentation
- Information presentation using illustrations, charts, and tables
- Strategy development
- Report writing
- Oral and written communication and presentation
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